Wilson Wade (Nguyễn Hoài Bảo)
Art Director & Product Design Leader
Can Tho, VN.About
Dynamic Art Director and Product Design leader with 5 years of experience driving innovation in digital product design, branding, and studio operations. Specializing in Web3, DeFi, and AI, I excel at building self-sustaining creative ecosystems and interactive exhibition models. As the Founder of VISAL STUDIO, I established a flexible 'creative extension team' model, empowering tech companies and strategic partners to rapidly deploy branding, UI/UX, and communication projects without expanding internal teams, consistently delivering high-impact solutions.
Work
Can Tho, Can Tho, Viet Nam
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Summary
Directed and coordinated design initiatives across diverse internal and outsourced projects, ensuring cohesive UI/UX and design system implementation for Web3, SaaS, and financial products.
Highlights
Directed and coordinated design efforts for multiple independent projects, including internal products and outsourced solutions, ensuring alignment with strategic goals and project timelines.
Designed and implemented comprehensive UI/UX for Web3 platforms, SaaS solutions, internal tools, and financial products, enhancing user experience and functionality.
Developed and maintained a unified design system, optimizing handoff processes to ensure consistency and scalability across the entire product ecosystem.
Can Tho, Can Tho, Viet Nam
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Summary
Spearheaded the design of an AI-humanized DeFi product for 0G Network, defining comprehensive design guidelines and UX flows.
Highlights
Designed the UI/UX for a groundbreaking DeFi AI-humanized product, enhancing user interaction and accessibility within the Web3 space.
Authored detailed design guidelines, color systems, and UX flows for critical features including staking, dashboards, and user onboarding, ensuring a seamless user journey.
Can Tho, Can Tho, Viet Nam
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Summary
Delivered UI design solutions for Web3, DeFi, and interactive AI exhibitions, focusing on logical flows and token system optimization.
Highlights
Provided UI design expertise for Web3, DeFi, and interactive AI exhibition projects, translating complex concepts into intuitive interfaces.
Executed designs based on logical flows and token systems, optimizing user behavior and interaction within decentralized applications.
Can Tho, Can Tho, Viet Nam
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Summary
Established and led VISAL STUDIO, a venture hub and creative agency, driving branding and UI/UX projects for tech startups, F&B, and AI exhibitions.
Highlights
Founded and scaled VISAL STUDIO, successfully integrating a venture hub model to deliver comprehensive branding, UI, and POSM solutions for diverse clients including tech startups, F&B, and AI exhibitions.
Managed and optimized internal Standard Operating Procedures (SOPs) for creative operations, ensuring efficient project delivery and high-quality output.
Mentored and developed a high-performing creative team, fostering a collaborative environment and enhancing overall studio capabilities.
Can Tho, Can Tho, Viet Nam
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Summary
Focused on UI design for financial and internal products at VKLABS, optimizing user experience and token-based design logic.
Highlights
Designed user interfaces for financial and internal products within VKLABS, enhancing usability and visual appeal across platforms.
Optimized user experience and applied token-based design logic to ensure product functionality and alignment with blockchain principles.
Can Tho, Can Tho, Viet Nam
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Summary
Transitioned to specialized branding design, delivering impactful visual identities and brand strategies for various clients.
Highlights
Developed and executed brand design projects for diverse clients, establishing strong visual identities and market positioning.
Focused on in-depth branding strategies, contributing to enhanced brand recognition and market presence through tailored solutions.
Can Tho, Can Tho, Viet Nam
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Summary
Provided freelance graphic design services, creating print, communication, and social media collaterals.
Highlights
Designed a wide range of print publications, communication materials, and social media assets for various clients.
Contributed to enhanced brand visibility and engagement through visually compelling graphic design solutions.
Volunteer
Pix Network
|Advisor
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Summary
Provided strategic product advisory for blockchain initiatives, focusing on brand image systematization and UX optimization.
Highlights
Advised on blockchain product development, contributing to strategic decision-making and project roadmap.
Systematized brand imagery and optimized user experience for blockchain platforms, enhancing overall brand consistency and usability.
Neuro Tech & Cần Thơ Startup Group
|Co-founder
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Summary
Co-founded and developed a low-capital, high-impact startup model, actively training and empowering entrepreneurial teams.
Highlights
Co-founded and built a startup model focused on lean operations and high impact, fostering innovation within the community.
Trained and mentored numerous entrepreneurial teams, equipping them with practical startup skills and strategies.
Skills
Product Design
Product Design, Design System, UX Flow.
Branding & Strategy
Brand Strategy, Brand Identity, Logo Design, Guideline Development.
Creative & Communication
Communication Strategy, Storytelling, Storyboard, Promotion Campaigns, Briefing, Sketch Concept, Art Direction.
Studio Operations & Business Development
Creative Studio Operations, Internal SOP Development, Marketing Plan Development, Sales Strategy, Sale Kit Building, Quotation, Pitch Deck.